And finally, the top 20 hospital Facebook accounts. Rankings determined by the number of fans / members. Note the popularity of Childrens Hospitals. Data was collected on August 12, and ranking stats for all 350+ hospitals accounts can be found on on this Excel spreadsheet
- St. Jude Children’s Research Hospital 88,154
- Mayo Clinic 8,505
- Dana-Farber Cancer Institute – Jimmy Fund 6,358
- Le Bonheur Children’s Medical Center 5,265
- Cleveland Clinic 4,133
- Children’s Hospital of Philadelphia 4,083
- Blair E. Batson Hospital for Children 3,723
- Children’s Mercy Hospital 3,548
- Monroe Carell Jr. Children’s Hospital at Vanderbilt 3,420
- Arkansas Children’s Hospital 3,202
- Seattle Children’s Hospital 2,998
- Nationwide Children’s Hospital 2,071
- Childrens Hospital Los Angeles 2,021
- Roswell Park Cancer Institute 2,006
- City of Hope 1,857
- Children’s National Medical Center 1,779
- Dana-Farber Cancer Institute 1,774
- Children’s Memorial Hospital 1,710
- St. Louis Children’s Hospital 1,632
- Children’s Hospital Boston 1,553
A few thoughts about these top 20 lists. Don’t take them seriously – they don’t mean much in the scheme of things. An active, engaged program, the willingness to be part of a community, to answer questions, to provide assistance – that’s the only metric that matters.
You don’t need thousands of followers to be successful.
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Ed:
Interesting and logical that Children’s hospitals are majority share, given social media’s applications to peds population. Makes Mayo and Cleveland’s visibility even more significant as the trend setters and rule breakers they so clearly are! They model for the rest of the acute care group.
Thanks.
I agree. When researching Ed’s ‘Big’ List I had noticed that Children’s hospitals were more likely to have a Facebook page than other hospitals. At first I was surprised but when I thought about it made sense. Mothers have always been strong advocates for their children and seek out information and support. Parents of children already fall into that 20-40 age demographic already familiar with Facebook and so it is logical they would utilize a resource that is in its essence about gaining information and building relationships.
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