My presentation at the Connecting Healthcare + Social Media conference. Most audience questions were about opening access to social media, 50% of the organizations at the conference are blocking Facebook and related sites.
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By Ed Bennett and Chris Boyer
It has been six months since the HCSM Summit in Rochester, Minnesota hosted by the Mayo Clinic. Many of the same presenters will be in New York for the two-day Connecting Healthcare + Social Media conference (May 17-18).
If you couldn’t go to Rochester, here are the top ten reasons you should attend Connecting HCSM:
#10 – NYC has the subway system. Rochester has an underground mall.
#9 – Direct flights.
#8 – You can find something to do after 9pm (or 3am).
#7 – Your Significant Other will want to join you for a long weekend.
#6 – Restaurants? New York City has a slight edge over Rochester.
#5 – You get to see Lee Aase in shorts.
#4 – Which sounds better? A conference run by a guy named Ragan, or one run by a gal named Bunny?
#3 – Six months = six years for Social Media.
#2 – Ed Bennett hopes to bring Dozer.
…and the number 1 reason a Spring HCSM conference in New York City is better than Rochester in the Winter:
#1 – Chris Boyer has had six months to practice ukulele.
If you need to give your boss real reasons to attend the Connecting Healthcare + Social Media conference check out the agenda and speaker list. Contact Ed Bennett or Chis Boyer for more information and conference fee discount codes.
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Price Waterhouse Coopers has a new research document called – Social media “likes” healthcare, From marketing to social business.
(PwC download page)
It’s based on:
- A survey of 1,060 consumers by their Health Research Institute
- A survey of 124 health industry executives – members of the eHealth Initiative foundation
- 30 in-depth interviews with industry executives (including Lee Aase, Kathryn Armstrong, Brad Crotty, MD, Josh Goldstein, Vince Golla, Brad Herrick, Richard Hutsell and myself)
- Three case studies, including one with Texas Health Resources
- Monitoring of industry and consumer health related social media activity
The results are interesting:
- One third of consumers now use social media sites for health-related activities
- 40% of consumers have sought out reviews of treatments, physicians, and other patient experiences
- 45% of consumers say information from Social Media sources would affect their decisions
- 73% would welcome social media based tools like make an appointment, or ask a question – but expect a quick response
- 54% are comfortable with their doctors using online physician communities for advice related to their health situation
- Consumers are significantly more likely to trust social media information from their doctors or hospital, less likely to trust insurers or drug companies
I’d like to see the actual survey questions before passing judgement, but it appears consumers are getting comfortable with Healthcare Social Media.
(but you already knew that)
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An amazing story – I’m so proud to be part of this organization.
This video tells the story:
More background
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A Google Map using data from the Hospital Social Network List. Filter by hospital type, and drill in for detail on each hospital. You can also use it full-screen
A big thank you to Silja Chouquet (@whydotpharma) for setting up this map.
View U.S. Hospitals with Official Social Media Accounts in a full screen map
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Why you are seeing censorship banners today:
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