A Google Map using data from the Hospital Social Network List. Filter by hospital type, and drill in for detail on each hospital. You can also use it full-screen
A big thank you to Silja Chouquet (@whydotpharma) for setting up this map.
View U.S. Hospitals with Official Social Media Accounts in a full screen map
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Why you are seeing censorship banners today:
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Presentation by Sharon Boston and Ed Bennett
Links and Resources
Dozer’s pages
umm.edu/dozer
facebook.com/dozerthedogfanpage
Hey! My Doctor Is On TV
umm.gd/MyDoctorOnTV
UMMC YouTube Channel
www.youtube.com/ummc
Maryland Health Today videos on umm.edu
umm.gd/MHToday
CDC Public Health Image Library
phil.cdc.gov/phil/
The Hospital Social Network List
ebennett.org/hsnl
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Note – the following essay was included in Mayo Clinic Social Media Residency Handbook
My passion for social media was sparked by two events separated by ten years.
In the late 1990’s, back when the commercial web began, I helped dozens of organizations develop their first web presence.
Many business leaders understood the radical changes a web site could bring, but they were in the minority. Most belittled the idea, sticking with business as usual. (“Our customers use the Yellow Pages.”) Sadly, the most skeptical industry was healthcare. Some major hospitals didn’t have a web site until 2006.
The second event was more personal – watching my daughter grow up as texting, MySpace and then Facebook became the glue holding her friends together. As I explored these services two things became clear and by 2008 I was convinced that:
1. Social media was redefining the web – providing tools people wanted and were using at extraordinary rates. It wasn’t going away and seemed to be in the early stages of something big.
2. Hospitals would, once again, stay behind.
That’s what motivated me in 2009 to build the Hospital Social Network List. A tool for hospital marketing communications (aka, marcomm) folks, it answered the critical management question, “You want our hospital to be on Facebook? Is anyone else doing it?”
Three years later, a significant percentage hospitals are active on social media and we’re just starting to understand the value for our patients, community, and organizations.
These trends are now converging within the healthcare industry:
What can you do to prepare for these changes?
But most of all – have fun! There’s a reason 800 million people use Facebook
(photo credit – How It All Begins, by Greg Fallis)
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Three years of hospital list data summed up in two charts. Any questions?
(Thanks to Josh McColough for the graphs)
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Last week I presented at the Mayo Ragan Social Media Summit and shared data on hospital use of social media. One data source was the Ubicare Healthcare EQ Chart. This post provides more detail about the chart methodology and its results. (Full disclosure – I am a paid adviser to Ubicare)
Ubicare is a content and communications vendor for healthcare organizations. For the past six months, they’ve monitored activity on the Facebook pages of 1,000 hospitals, calculating the interactions, and publishing the results. The goal is to go beyond simple fan counts and look for robust, active communities:
This Engagement Quotient (or “EQ”) Chart details activity on more than 1,000 hospital and healthcare-related Facebook pages. It offers a measurement of fan interaction with those pages by culling data from Facebook, which is then used to calculate an EQ percentile.
Because more fans does not equal more conversation, this calculation is used:
EQ = Likes + (7 x Comments) + (7 x Fan Posts) + (2 x estimated Clicks) / Fans (min. = 500)
…which balances out results between large and small communities. (the FAQ has a deeper explanation of the formula)
Each week the chart gets updated, the top 50 hospitals identified and links provided to their Facebook pages. Take a look at the leaders. They are usually not large, well-known institutions but smaller facilities with close connections to their physical community and internal staff:
Some Stats:
Ubicare is currently tracking 1,078 healthcare Facebook pages.
During the first 22 weeks of tracking healthcare’s engagement on Facebook:
What’s Working for the Top Communities
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