Dave Ekrem and I started the Hospital Social Network project with two goals in mind:
1. Create a list of all U.S. hospitals with a presence on YouTube, Facebook or Twitter
2. Benchmark this activity for comparison purposes at a later date. How many hospitals are involved, and what percent of top hospitals participate?
To determine the percentage of top hospitals, we used the 2008 U.S. News and World Report list as a guide. After sorting and combining the different categories we had 210 individual hospitals to research. Some health care professionals would disagree with this choice, but we felt it was good starting point.
Here are the numbers as of January 19, 2009, out of 210 U.S. News Hospitals:
- 59 (28%) are on YouTube
- 47 (22%) are on FaceBook
- 24 (11%) are on Twitter
more to come…