About Ed Bennett

About me:

I manage web operations at the University of Maryland Medical System (UMMS), and have over 20 years experience working on the Internet. I’ve worn many hats – programmer, designer, consultant, information architect, start-up participant, etc., but my current focus is Social Media and its impact on health care, which is the primary topic of this blog. I’m active in #HCSM (Health Care Social Media Community) and do occasional speaking and consulting engagements.

I  sit on the following Advisory Boards:

Mayo Clinic Center for Social Media

Fierce Health IT

A.D.A.M. Health Solutions Client Advisory Board

Disclaimer – the opinions expressed here are mine alone, and do not reflect the views of my employer,  the University of Maryland Medical System


Recent Mentions and Videos

11/1/2012 – Blog Talk Radio interview on  Social Media Access

10/25/2011 – FierceHealthIT – 11 Faces to Follow in Healthcare Social Media

10/18/2011 – Video interview at the Mayo Ragan  Social Media Summit


10/17/2011 – Interview with Dan Hinmom of Hive Strategies about the origins of Hospital Social Network List


9/19/2011 – Presentation at the Social Health Conference 

Ed Bennett on How Hospitals Are Using Social Media from Zemoga on Vimeo.





{ 21 comments… read them below or add one }

Jen Stephens January 20, 2009 at 12:08 am

I am so glad to have found your blog! I work with hospitals and surgery centers all of the country and have been trying to find a more efficient way to communicate with them. Thanks to your site we have made lots of great connections. I love what is happening in healthcare IT.
Feel free to Tweet me anytime http:www.twitter.com/GraftFinder


Jonathan Gelfman February 20, 2009 at 1:07 pm

I tip my hat to you! The information found here is not only useful but it is also presented a clear, concise manner that one can make informed descisions

Great information visualization.


Emily June 18, 2009 at 2:15 pm

I was informed of your site through twitter and I wanted to inform you of my new website. I am going to be a first year medical student and through my own struggles of getting into medical school I realized that it can be quite difficult finding physicians willing to let you shadow them (which is required for entry to med school). Because of this I created a site to help connect pre-meds with doctors who are willing to let the students shadow them. I am looking for a way to get in touch with as many doctors as I can to spread the word. As of course this site will not work without them. I was told that your site might be a good way to do this. I would really like to talk with you about it. Please email me back when you get the chance! Thanks for your time!

I am also on twitter Emily


Ed Bennett June 24, 2009 at 6:39 am
Bill Kennedy June 25, 2009 at 1:26 pm


I am interested in how you propagated the list. We currently use Flickr and YouTube and next is Facebook.


Bill Kennedy
Marketing Director
Jamestown Hospital


Kim October 2, 2009 at 3:37 pm


Do you know of a resource that reviews the design, usability and functionality of hospital websites? Or a site that showcases best-in-class health system websites? For my interactive agency, I have done many usability evaluations on just about every health system or hospital website I could find since 2004. From time to time, I revisit the list and I’m constantly amazed that most sites are still the same. Kind regards, Kim


Mike October 15, 2009 at 8:37 pm

Mr. Bennett,

Your blog contains a lot of great information. As a fellow marketing professional in the healthcare field, I am currently dealing with several issues related to social media.



Sally Fositer November 10, 2009 at 12:44 pm

Your information is very helpful. Our system, Greenville Hospital System University Medical Center (Greenville, SC) has been testing/using social media for roughly six months or more -Twitter, Facebook and a poorly managed YouTube acct. We recenlty tweeted our first pediatric chochlear implant w/retreats from local CBS affiliate; we posted on FB and intergrated into our Web site. The local CBS affiliate news anchor also integrated her Twitter page with her blog. Loved to be added to the list of health care systems using social media.

Sally Foister
Director, Marketing Services
Greenville Hosptial System University Medical Center
Greenville, SC


Sally Fositer November 10, 2009 at 12:56 pm

What is the org structure of your dept at UMMC? How many FTEs? What roles? Reporting structure? Any info you can provide is greatly appreciated.



Joanne Cirillo January 13, 2010 at 2:22 pm

Hi Ed,

Haven’t talked in a long while. I’ll be including your list as a resource in the HT Klatzky blog’s weekly roundup for January 15. But I’m really writing because I don’t think I’ve ever told how much I love the photos on your site. They delight me. Are you the photographer?


Ed Bennett January 13, 2010 at 2:51 pm


Thank you for including me in the roundup, I’ll be sure take a look. The photos are by Ramson Riggs, a talented film producer / writer / photographer. Ramson generously gave me permission to use these images on my blog. Great stuff.

Check out his work at http://www.ransomriggs.com


Marisa Wilson June 17, 2010 at 1:13 pm

I am very happy to have found your blog. I am across the street at SON in Informatics. Would love to chat.


Jeanette June 24, 2010 at 11:32 am

Haven’t seen any dog pictures yet.


Jlarranaga July 8, 2010 at 4:21 pm


This site is a great resource. I also find your hospital photography very compelling. It reminds me of fast changes in healthcare and seems to illustrate how the old way of doing things (institutional health) is going away. Kudos to you!


Darrin Hayes July 26, 2010 at 1:44 pm

Great resources, thanks. I’m wondering if you know of data related to how health care organizations are leveraging social media internally with their Associates, i.e. workers using social media at work for work related uses.


Matthew Ray Scott September 13, 2010 at 7:38 pm


I learned of you from this article at http://www.ability4life.com/2010/09/ed-bennett-hospitals-social-media-and-me/

As a social-media director for a regenerative medicine company, I just want to say thanks for being a social media catalyst and a change agent for people like me that can point to social media & healthcare leaders, like yourself, as to how we can responsibly integrate healthcare with the channel of social media.

Best Regards,

Matthew Ray Scott


Ann Fuller September 23, 2010 at 7:51 am

Hi Ed. This is amazing work! Do you happen to know of anyone who has been doing something similar in Canada?



Patrizia Corvaia October 13, 2010 at 9:40 am

Hi Ed,

I met you briefly at the Ragan conference in Jacksonville. I was one of probably many who thanked you for all your work in researching our industry and sharing your data with us.

We have recently started a Facebook page. There is some debate whether it is necessary to have media release forms signed by any staff person who has a photo published on Facebook or other sites. I believe that if it is posted by a third party and not a Unity representative, then there is no issue for us. However, we are not sure what to do if someone from our Communications Department takes the photo and uploads it. Does that require signed consent?

Thanks so much!
Patty Corvaia
Public Relations Manager
Unity Health System- Rochester, NY


Kimi January 31, 2011 at 9:55 am

Hi, Ed! Your Web site produces very helpful and timely information. I learnd about you through my boss @nealgorman since we’re looking for ways to enhance social media at hospitals. I’m a social media enthusiast and interested in the healthcare PR field and I’m glad to stumble upon your blog. I’ve already subscribed and look forward to learning many insightful things. Best!


Nicole March 14, 2011 at 6:40 am

Hey, I just got a tip about your site from the AARP’s tweets! Love your idea here! Keep it up!


Elizabeth Yarbrough May 14, 2011 at 11:12 am

Hi Ed!  I follow everything you do and I have learned a lot!  I am giving a Social Media presentation at the Tri State MGMA meeting in August (NC, SC, GA).  I was wondering if there are any articles or other information that you really like that would help me in developing my notes?

Elizabeth Yarbrough


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