Comments on: The Top 20 Most Popular Hospitals on YouTube http://ebennett.org/top20y/ Social Media resources for health care professionals from Ed Bennett Thu, 26 Jan 2012 16:46:15 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: 10 Hospital Social Media Success Stories « Launch Your Movement http://ebennett.org/top20y/comment-page-1/#comment-3491 10 Hospital Social Media Success Stories « Launch Your Movement Thu, 15 Apr 2010 14:23:32 +0000 http://ebennett.org/?p=937#comment-3491 [...] Top 20 on YouTube [...] [...] Top 20 on YouTube [...]

]]> By: Top 20 Hospitals on Twitter and Youtube « ScienceRoll http://ebennett.org/top20y/comment-page-1/#comment-1780 Top 20 Hospitals on Twitter and Youtube « ScienceRoll Tue, 18 Aug 2009 21:14:25 +0000 http://ebennett.org/?p=937#comment-1780 [...] the most popular hospitals on Twitter ranked by the number of followers. And another one about the most popular hospitals on Youtube ranked by the number of [...] [...] the most popular hospitals on Twitter ranked by the number of followers. And another one about the most popular hospitals on Youtube ranked by the number of [...]

]]> By: Ed Bennett http://ebennett.org/top20y/comment-page-1/#comment-1779 Ed Bennett Tue, 18 Aug 2009 20:57:46 +0000 http://ebennett.org/?p=937#comment-1779 Thank for the update, I have made the correction. Thank for the update, I have made the correction.

]]> By: Jessica Ennis http://ebennett.org/top20y/comment-page-1/#comment-1777 Jessica Ennis Tue, 18 Aug 2009 20:09:05 +0000 http://ebennett.org/?p=937#comment-1777 Hi, Just stumbled across all these great rankings. Was excited to see Vanderbilt on some lists. I have a teeny favor to ask, that was pointed out by our regional news director. Our No. 12 ranking on YouTube links to the hospital's marketing channel instead of our news channel (which is the one that actually garnered your ranking). If you have time, can you make the ranked channel be this: www.youtube.com/vanderbilthealthnews Sorry if this sounds nitpicky or confusing. Thank you! Hi,
Just stumbled across all these great rankings. Was excited to see Vanderbilt on some lists. I have a teeny favor to ask, that was pointed out by our regional news director. Our No. 12 ranking on YouTube links to the hospital’s marketing channel instead of our news channel (which is the one that actually garnered your ranking). If you have time, can you make the ranked channel be this: http://www.youtube.com/vanderbilthealthnews
Sorry if this sounds nitpicky or confusing. Thank you!

]]> By: Ed Bennett http://ebennett.org/top20y/comment-page-1/#comment-1747 Ed Bennett Sat, 15 Aug 2009 17:21:42 +0000 http://ebennett.org/?p=937#comment-1747 Jessica - I agree that Channel Subscriptions is the best metric to measure YouTube engagement. The hospital can't influence the number, except by offering interesting content - videos that folks want to get automatically via subscriptions. The only other metric I'd like to track is total video views per account, but YouTube doesn't roll that number up for the public. (You'd have to ad the total views per visitor). Unfortunately, Video Views is also an easy metric to game - just embed YouTube videos on your site and set them to auto-play. For example, we have 150 non-YouTube videos embedded across 40,000 pages our site. Those pages are visited around 70,000 times / day. Switch them to auto-play and I could claim 1.2 million video views a month. Switch from my internal video hosting to YouTube, and it wouldn't cost me anything for the bandwidth. Of course, I don't that - I want know the real engagement numbers, and I don't want to annoy our visitors. Jessica – I agree that Channel Subscriptions is the best metric to measure YouTube engagement. The hospital can’t influence the number, except by offering interesting content – videos that folks want to get automatically via subscriptions. The only other metric I’d like to track is total video views per account, but YouTube doesn’t roll that number up for the public. (You’d have to ad the total views per visitor).

Unfortunately, Video Views is also an easy metric to game – just embed YouTube videos on your site and set them to auto-play. For example, we have 150 non-YouTube videos embedded across 40,000 pages our site. Those pages are visited around 70,000 times / day. Switch them to auto-play and I could claim 1.2 million video views a month. Switch from my internal video hosting to YouTube, and it wouldn’t cost me anything for the bandwidth.

Of course, I don’t that – I want know the real engagement numbers, and I don’t want to annoy our visitors.

]]> By: Jessica Soulliere http://ebennett.org/top20y/comment-page-1/#comment-1746 Jessica Soulliere Sat, 15 Aug 2009 15:23:49 +0000 http://ebennett.org/?p=937#comment-1746 Thanks for putting these two lists together. Channel views may be a good number to go by, but the act of subscribing, to me, implies the visitors desire to receive notification on an ongoing basis that new videos are posted which I think is a more valuable number. Lots of people may happen upon the channel but never watch anything. Plus, I don't think channel views equate to the number of total video views, since we only have 10,800 or so channel views but one video alone that's been watched more than 16,000 times. Thanks for putting these two lists together. Channel views may be a good number to go by, but the act of subscribing, to me, implies the visitors desire to receive notification on an ongoing basis that new videos are posted which I think is a more valuable number. Lots of people may happen upon the channel but never watch anything. Plus, I don’t think channel views equate to the number of total video views, since we only have 10,800 or so channel views but one video alone that’s been watched more than 16,000 times.

]]> By: Andy Gradel http://ebennett.org/top20y/comment-page-1/#comment-1734 Andy Gradel Fri, 14 Aug 2009 21:53:47 +0000 http://ebennett.org/?p=937#comment-1734 Ahhh... Thought you were going by channel views. I'm actually not sure what the best metric is to follow with YouTube, though. I watch a bunch of videos every day, but have never subscribed to a channel. I suppose the # of subs shows a higher level of commitment from the viewers, but I think a case could be made for the number of views counting as much, if not more. Ahhh… Thought you were going by channel views. I’m actually not sure what the best metric is to follow with YouTube, though. I watch a bunch of videos every day, but have never subscribed to a channel. I suppose the # of subs shows a higher level of commitment from the viewers, but I think a case could be made for the number of views counting as much, if not more.

]]> By: Ed Bennett http://ebennett.org/top20y/comment-page-1/#comment-1732 Ed Bennett Fri, 14 Aug 2009 20:01:54 +0000 http://ebennett.org/?p=937#comment-1732 Andy - you are in the Excel spreadsheet, unfortunately the subscriber number didn't make the top 20. Andy – you are in the Excel spreadsheet, unfortunately the subscriber number didn’t make the top 20.

]]> By: Andy Gradel http://ebennett.org/top20y/comment-page-1/#comment-1730 Andy Gradel Fri, 14 Aug 2009 19:19:50 +0000 http://ebennett.org/?p=937#comment-1730 Hey Ed... Love all the work you put into this. Just a heads up that I don't see Cooper University Hospital on your list. We're @ http://www.youtube.com/coopertv with just 19 subs, but 34,917 channel views. Thanks... Hey Ed… Love all the work you put into this. Just a heads up that I don’t see Cooper University Hospital on your list. We’re @ http://www.youtube.com/coopertv with just 19 subs, but 34,917 channel views. Thanks…

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