The Top 20 Most Popular Hospitals on YouTube

by Ed Bennett on August 14, 2009

in Uncategorized

Here’s the top Hospital YouTube Channels as ranked by Channel Subscribers. These numbers were gathered on August 12, 2009

Full data on all hospitals can be found on this Excel spreadsheet

Key:

Hospital Name – YouTube Link – # Subscribers – # Channel Views – # videos

  1. Mayo Clinic – mayoclinic – 660 – 48,090 -433
  2. University of Maryland Medical Center – ummcvideos – 501 – 28,604 – 161
  3. Duke University Medical Center – dukemedicine – 287 – 12,797 – 90
  4. St. Jude Children’s Research Hospital -  MyStJude – 213 – 10,022 – 18
  5. DMC Detroit Medical Center  -  DetroitMedicalCenter – 202 – 8,215 – 63
  6. Medical University of South Carolina -  muschealth – 188 – 8,112 – 230
  7. Shepherd Center – ShepherdCenter – 155 – 11,979 – 40
  8. M.D. Anderson Cancer Center -  mdandersonorg – 147 – 8,680 – 98
  9. University of Michigan Health System – UMHealthSystem – 137 – 10,679 – 207
  10. Miami Children’s Hospital – MiamiChildrens – 109 – 3,213 – 21
  11. Cleveland Clinic – ClevelandClinic – 94 – 6,592 – 47
  12. Vanderbilt University Medical Center -  vanderbilthealth – 92 – 14,796 – 57
  13. UNC Health Care -  uncmedicine – 92 – 5,297 – 112
  14. Dana-Farber Cancer Institute  – DanaFarberCancerInst – 82 – 4,605 – 88
  15. University of Wisconsin Hospital and Clinics  – uwhealthwi – 82 – 4,332 – 178
  16. UCLA Medical Center  -  UCLAHealth – 79 – 3,682 – 46
  17. Children’s Hospital Boston -  ChildrensHospital – 77 – 3,672 – 102
  18. Henry Ford Hospital  -  HenryFordTV – 74 -  3,736 – 61
  19. Community Medical Centers -  CommunityMedical – 72 – 2,895 – 130
  20. University of Nebraska Medical Center -  UNMCEDU – 62 – 9,456 – 390

Tomorrow – The top 20 hospital Facebook accounts

{ 7 comments… read them below or add one }

1 Andy Gradel August 14, 2009 at 2:19 pm

Hey Ed… Love all the work you put into this. Just a heads up that I don’t see Cooper University Hospital on your list. We’re @ http://www.youtube.com/coopertv with just 19 subs, but 34,917 channel views. Thanks…

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2 Ed Bennett August 14, 2009 at 3:01 pm

Andy – you are in the Excel spreadsheet, unfortunately the subscriber number didn’t make the top 20.

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3 Andy Gradel August 14, 2009 at 4:53 pm

Ahhh… Thought you were going by channel views. I’m actually not sure what the best metric is to follow with YouTube, though. I watch a bunch of videos every day, but have never subscribed to a channel. I suppose the # of subs shows a higher level of commitment from the viewers, but I think a case could be made for the number of views counting as much, if not more.

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4 Jessica Soulliere August 15, 2009 at 10:23 am

Thanks for putting these two lists together. Channel views may be a good number to go by, but the act of subscribing, to me, implies the visitors desire to receive notification on an ongoing basis that new videos are posted which I think is a more valuable number. Lots of people may happen upon the channel but never watch anything. Plus, I don’t think channel views equate to the number of total video views, since we only have 10,800 or so channel views but one video alone that’s been watched more than 16,000 times.

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5 Ed Bennett August 15, 2009 at 12:21 pm

Jessica – I agree that Channel Subscriptions is the best metric to measure YouTube engagement. The hospital can’t influence the number, except by offering interesting content – videos that folks want to get automatically via subscriptions. The only other metric I’d like to track is total video views per account, but YouTube doesn’t roll that number up for the public. (You’d have to ad the total views per visitor).

Unfortunately, Video Views is also an easy metric to game – just embed YouTube videos on your site and set them to auto-play. For example, we have 150 non-YouTube videos embedded across 40,000 pages our site. Those pages are visited around 70,000 times / day. Switch them to auto-play and I could claim 1.2 million video views a month. Switch from my internal video hosting to YouTube, and it wouldn’t cost me anything for the bandwidth.

Of course, I don’t that – I want know the real engagement numbers, and I don’t want to annoy our visitors.

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6 Jessica Ennis August 18, 2009 at 3:09 pm

Hi,
Just stumbled across all these great rankings. Was excited to see Vanderbilt on some lists. I have a teeny favor to ask, that was pointed out by our regional news director. Our No. 12 ranking on YouTube links to the hospital’s marketing channel instead of our news channel (which is the one that actually garnered your ranking). If you have time, can you make the ranked channel be this: http://www.youtube.com/vanderbilthealthnews
Sorry if this sounds nitpicky or confusing. Thank you!

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7 Ed Bennett August 18, 2009 at 3:57 pm

Thank for the update, I have made the correction.

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