Update – April 8, 2009

Please see this post for the latest charts - Twitter is now the leading hospital Social Media site

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On Saturday, March 14, 2009,  I took a snapshot of Hospital social media activity. Using links from the big list, I  gathered the following data:

YouTube:

• Account creation date
• Number of Videos posted
• Number of YouTube Channel Views
• Number of Channel Subscribers

Twitter:

• Account creation date (first update)
• Number of Updates
• Number of Followers

Facebook:

• Number of Fans / Members

Here are some results. The original data is available as an Excel spreadsheet, please email me if you want a copy.

First, take a look at the adoption rate for YouTube and Twitter:

No surprises here, but it is interesting to see the rapid growth on Twitter. It took 26 months to reach 100 YouTube accounts, and 17 months to get the same number for Twitter. At this pace I expect crossover will happen in the next four to six weeks.

YouTube Statistics:

• There are 121 YouTube channels, with a total of 4,575 videos.
• The average number of videos per channel is 38, the median is 19
• The average number of subscribers is 28, the median is 11
• The average number of Channel Views is 1,736, the median is 629

Firsts and Mosts:

• First on board – The first Hospital Youtube channel was set up by the Arkansas Children’s Hospital on Sept. 13, 2006
  
• Number of Videos – Avera Health has 377 videos on it’s YouTube channel – more than anyone else.
• Number of Subscribers – M.D. Anderson Cancer Center leads with 575 subscribers
• Number of Channel Views – Cooper University Hospital leads with 24,383 views. This is interesting because the number was only 12,500 on Feb 2, 2009. Could it be Kelly Ripa?

Twitter Statistics:

• There are 103 Twitter accounts, with a total of 9,223 updates
• The average number of updates is 90, the median is 37
• The average number of followers is 294, the median 202

Firsts and Mosts:

• First on board – The first Twitter account was set up by St. Jude Children’s on October 23, 2007
• Most Followers – Henry Ford Health has the most with 1,489 followers
• Most Updates – Alegent Health leads with 1349 updates, almost three times more than the second most active account, @HenryFordNews

Facebook Stats:

Facebook doesn’t offer much for number crunching. You can’t even figure out when an account was created. The only stat I can track is the number of Fans or Members for a given account.

• There are 82 Facebook accounts, with the average membership of 821. The median is 163 – which tells you that a few accounts have some high numbers
• Most Fans / Members – Once again, St. Jude Children’s has the most with 33,252 fans

Want more? The original data is available as an Excel spreadsheet, please email me if you want a copy. Let me know if this is useful to you, and if there are any other statistics that we should follow.

While fun, these numbers don’t address the quality of the programs run by the 190+ hospitals tracked. And in Social Networking that counts for much more than sheer volume.  However, monitoring the growth has some value, and I plan to capture these snapshots at regular intervals (possibly monthly). In six months to year, we should have enough data to see trends.

More updates to the Hospital Social Networking List – 22 new sites

Avera Health on Twitter

Carilion Clinic on Facebook, YouTube and Twitter

Danbury Hospital on Facebook, YouTube and Twitter

Evergreen Hospital on Twitter

Greater Baltimore Medical Center on Twitter

Inova Health System on YouTube and Twitter

Innovis Health on Twitter

Lakewood Hospital on Twitter

McKee Medical Center on Twitter

Mercy Health System on Twitter

Mercy Medical Center on Facebook and Twitter

Monroe Carell Jr. Children’s Hospital on Twitter

Sanford Health on Twitter

Southeast Missouri Hospital on Twitter

St. John Health System on Twitter

St. Joseph Hospital of Orange on Facebook

Special mid-week update, the list keeps growing.

Many new updates have come in over the past two days, including 6 Twitter accounts, 2 new YouTube accounts, 2 Facebook pages and 1 new blog.

Current totals: 171 Hospitals 112 YouTube Channels 75 Facebook pages 71 Twitter Accounts and 16 Blogs

Lifebridge Health is on Twitter

Sutter Medical Center Castro Valley is on YouTube

Froedtert Hospital has several blogs

North Memorial Hospital has new Facebook page and YouTube site

Children’s National is on Facebook

Doctors Hospital on Twitter

Dublin Methodist on Twitter

Grady Memorial on Twitter

Ohio Health System on Twitter

Grinnell Regional on Twitter and a Blog

This weeks updates to the Hospital Social Network List:

As of February 15, 2009, the list has 166 Hospitals – 73 on Facebook, 110 on YouTube, 65 on Twitter and 14 with Blogs.

New this week:

Riverside Health System is now on Twitter

SSM Health Care is now on Twitter

University of Arkansas Medical Center is on YouTube and Twitter

Univ. of MD Greenebaum Cancer Center has a new Twitter account

Riverside Methodist Hospital is on Twitter

Johns Hopkins Medicine is now on Twitter

Lucile Packard Children’s Hospital is on Twitter

Update Feb 26, 2009 – I’ve thought about this over the past few days, and what I said in this post makes no sense. Obviously, I was  wrong – if  Paul Levy isn’t an official spokesman for BIDMC then no one is.

Paul – I apologize for not thinking clearly on this.  Your blog is on the list, it should have been there from the beginning.

(Update Jan 25, 2009 – BIDMC has a new Twitter account)

Earlier today, John from Chilmark Research posted a question about the Hospital Social Network List:

“Curious though in how you define a hospital’s presence. For example, BIDMC here in Boston is not listed on Twitter, yet CEO Paul Levy and CIO John Halamka both have Twitter accts, As spokespersons for this hospital, would they not then be consider using Twitter as an institution”

It’s a good question, and the Levy / Halamka twitter accounts are the strongest challenge to my primary listing rule:

The account must be the “Official” presence of the Hospital on Twitter, Facebook or YouTube.

A personal account, no matter how prestigious, is not the same as the institution standing up and getting involved in social networking. I created this list for a very small, specific audience – the people who run hospital web sites. These folks are working hard to get their organizations engaged with the web in a way that goes beyond traditional marketing.  This list is ammunition for them to show this is not something new, that over 150 hospitals use these tools.

I admire the blogs and twitter updates of Paul Levy and John Halamka, they are truly leaders in this space, but it’s not the same as an official  BIDMC presence.

On the other hand, I think a well-defined restricted list has value, and will complement lists that are more open. (Like the one from Dawson Costelloe)

As always, your comments are welcome.

I’ve added a page to this blog that lists U.S. Hospitals that have accounts on YouTube, Facebook or Twitter. The main list is at ebennett.org/hsnl/ and an FAQ about the list can be found at ebennett.org/hsnl/hsnl-faq/

I welcome your comments and feedback.