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UPDATE – June 30, 2010
I’ve decided to go with Topic #2 – Social Media and the Healthcare Provider / Patient Relationship. It’s was a tough choice, but I think this a better fit for the new SXSW Health track, while covering issues of interest to other professionals.
Big thanks to everyone who commented and offered advice – your feedback was invaluable.
Now – who’s going to submit a proposal on Web blocking?
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As many of you k now, SXSW has added a one-day Health track to the 2011 conference. This past March, I participated in a Core Conversation on the healthcare use of Web 2.0 and social media tools to connect with patients and deliver care. It was a packed session, and generated good feedback.
Next year, there will be more opportunities to discuss these topics, and submissions are being accepted now.
Here’s where I need your help. I can only summit one proposal, but I have several ideas:
1. ER 2.0 – One Year Later
A reprise of last years Core Conversation, looking at the progress (or lack of progress) in the adoption of new communications tools by Healthcare. Has anything changed? What are the success stories, and where are the roadblocks?
2. Dear Doctor, Can I Follow You?
A panel discussion with Doctors, Therapists and other healthcare professionals on boundaries. What’s the role of social media in the relationship between caregiver and patient? Is it ever OK to connect with patients on Facebook, Twitter and other social media services? This is an issue faced by other professions – think about Lawyers or Financial Advisers – what guidelines should they follow?
3. Mr. CIO – Tear Down the Wall!
The majority of U.S. hospitals block employees from using social media and many other websites. Websense and other “Net Nanny” tools are common, limiting the adoption of these new communications tools. We can’t move forward with the great ideas found at SXSW unless the average employee can use them. This session would examine their reasons for blocking, and look at ways to change this mindset.
Here’s where I need your help – Tell me which topic you think is most important, and let me know if you already submitted a proposal using one of these ideas. I don’t want to duplicate proposals.
See you in Austin,
Ed
{ 22 comments… read them below or add one }
My favorite is 2. Dear Doctor, Can I Follow You?
Ed,
They are all thought-provoking topics that need greater discussion. My first inclination was topic #3 but, the more I think about it, I think #2 is probably of greater importance to moving the agenda forward. A large majority of care is delivered in the doctor’s office and engaging this community to adopt various Web 2.0 technologies will probably drive greater benefit in the short term.
Check out my blog (eHealthMusings.com) for some interesting stats about the shift from email to other communication vehicles (including Facebook and Twitter).
Michael Martineau
Great topics Ed (as usual) – I like #2 and #3, but only #3 if you can expect of reasonable number of attendees to be CIOs/ CEOs. If the majority of attendees will be marketing professionals, I think #2 would be a better fit.
I don’t expect that CIO’s from large, conservative organizations will attend SXSW. This session is for the marketing / web people who are trying to convince upper management to open access. How can we change things – what arguments are successful?
Ed-I love ‘Dear Doctor – Can I Follow You’. But there will be no doctors at SXSW…except me. #3 might have broader appeal. Last year there were a good # of hospital people
I also like ‘Dear Doctor – Can I Follow You’ – I think that it is important for doctor’s and consumers.
All important, but my vote is for #3.
Ed – If you don’t mind, I’m going to urge people who are considering SXSW Health presentation proposals (aka PanelPicker submissions – http://panelpicker.sxsw.com/ideas/add) to read this post. And maybe you will consider letting others share their SXSW 2011 Interactive Festival (#sxsw #health) presentation ideas on your blog?
I’m sourcing some generic information from the SXSW Interactive Festival team about the keys to successful SXSW presentation proposals based on historical feedback from session attendees. I’ll share when I get the information. Also, given the volume of SXSW PanelPicker submissions last year (over 2,500), the SXSW Interactive Festival team is only allowing one submission per registered PanelPicker account.
Thanks for sharing your presentation ideas.
Tom
Tom,
Great idea, feel free to send folks over to this post – coordinating submissions would help eliminate duplicates, and increase the range of topics.
Ed
Ed,
I love Mr. CIO-tear down this wall. I agree that one of the biggest roadblocks to adoption is the blocking. We won’t truly be able to create participatory medicine until we break down the walls. Ed Marx might also be a great resource for this: http://histalk2.com/2010/06/23/cio-unplugged-62310/
Great topics all! As a healthcare marketer, working with many physicians, #2 has great appeal. From a hospital technology standpoint, #3 is vitally important. Not sure who makes up the majority of the audience – perhaps that should drive the decision.
Cynthia
http://www.twitter.com/cynallover
http://www.twitter.com/reach4stars
I think #3 is the biggest issue, in that medicine is pitifully behind the rest of the business world. I would agree that the focus needs to be how to talk to your CIO.
Hi Ed-
While I agree that blocking is a major issue for hospital social media adoption, my vote is for topic #2. Hospital marketers are working to get their docs engaged in social media and bring original content to the conversation, but it can be tricky. They’re looking for answers to the following questions:
–Should physician practices have their own Facebook pages or should they engage on the hospital Facebook page?
–How do you get docs from different practices to work together?
–Should docs have their own Facebook pages — and how do you tie this back to the hospital page?
In addition to having docs and therapists on the panel, I’d also like it to include some hospital marketing folks who have tackled these questions — and have lived to tell the tale.
Hope this helps!
Jenn
Number 3! Love it!
Thanks for the engagement opportunity Ed!
Bottom line is these are tough choices. My gut tells me “tear down the wall’, though I see significant return from focusing on any net gain, one year later if you will; as well as the boundary conversation afforded by the ‘follow me’ decision.
Yet, I’ll stick with the tear down the wall metaphor as it resonates with a ‘burn down the mission’ re-purposed Elton John lyric/insight specific to the culture of silos and moats associated with too many of our paternalistic and complex institutionalized health care cultures.
Good luck my friend!
Great ideas Ed.. How about #1 with this message: Join the healthcare industry as it builds a user friendly patient experience movement that includes each touchpoint a patient encounters on the road to good health including patient education, medical doctor visits, hospital visits, peer interactions, monitoring chronic illness, wellness, treatments and more. Where we have been…but most important.. where we are going…a no nonsense tactical roadmap.
Well said Kathy! Connects the dots of the value prop, imj.
I love the analogy of CIOs as modern-day Gorbachevs. I’m for #3, but of course they’re all good.
Thanks for inviting others to post ideas for crowdsourcing, Ed. Here’s mine:
Media research shows that minorities use social media as much–if not more–than most. Health disparities research, on the other hand, reveals that minorities do not seek or get the healthcare that they so desperately need. Since social connections and community play an important role in patient awareness and maintenance of health, social media seems ripe for helping alleviate some of the health disparity. This session would cover current uses of social media toward these ends, discuss problems and pontential of these applications, and share opportunities and incentive programs for developers.
I’m looking for (1) suggestions for questions to answer in the session and (2) suggestions for panelists. (I can think of several colleagues to enlist, but I’d like your suggestions, too.)
#3…but couldn’t “Mr. CIO” be “Ms. CIO”? (Not that THIS woman would want to be one! I’d much prefer a different job description and title to go with it.)
I’m just writing to say I’m so excited about the Health track at SXSW next year. I presented a Core Conversation a couple of years ago: Therapy 2.0: Mental Health for Geeks.
Next year will be my fourth year in attendance and I absolutely plan to attend even if my own panel isn’t accepted.
I think all three ideas are great and I would be excited to see any of them at the conference.
One tip I’d add for those submitting panels is this: remember that SXSWi is a HUGE conference and it’s attended by many people who aren’t health care professionals. While it may be tempting to submit panels that would be of interest to providers, I think it’s also an opportunity to reach out to consumers who are interested in policy and transparency in health care services.
Tons of attendees will be voting on the panel picker, and while one does not have to attend SXSW to vote for panels, it can’t hurt to choose a panel that appeals to attendees outside of the medical fields.
Lastly, if anyone is planning to submit a panel related to mental health, private practice, or social media issues, these are my specialty areas and I’m always excited to collaborate with other folks. So keep me in mind if you know someone looking to put together a panel.
I’ll be the *second* physician in attendance and probably hanging with Dr_V. I see merit in all your ideas. I think #3 is more timely from my perspective. Until the walls come down, most docs will not be able to engage. When the walls are gone, policies are in place and physicians are exposed to the Soc Med experience, perhaps then adoption will rise. JMHO