Consumer Expectations for Healthcare Social Media

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by Ed Bennett on April 18, 2012

in Uncategorized

Price Waterhouse Coopers has a new research document called – Social media “likes” healthcare, From marketing to social business.
(PwC download page)

It’s based on:

The results are interesting:

  • One third of consumers now use social media sites for health-related activities
  • 40% of consumers have sought out reviews of treatments, physicians, and other patient experiences
  • 45% of consumers say information from Social Media sources would affect their decisions
  • 73% would welcome social media based tools like make an appointment, or ask a question – but expect a quick response
  • 54% are comfortable with their doctors using online physician communities for advice related to their health situation
  • Consumers are significantly more likely to trust social media  information from their doctors or hospital, less likely to trust insurers or drug companies

I’d like to see the actual survey questions before passing judgement, but it appears consumers are getting comfortable with Healthcare Social Media.

(but you already knew that)