Notes from the ALI Conference

Last week I attended a conference in Washington D. C. put on by the Advanced Learning Institute. The Social Media for Healthcare event featured over 20 speakers – almost all of them presenting case studies on the use of Social Media in their organizations. Many of the speakers were folks I know from #HCSM, so this provided a good opportunity meet in person and learn some best practices.

What follows are just a few of my notes from the conference.

Greg Matthews of Humana talked about projects they run out of the Innovation Center including Freewheel!n and Games for Health. He also previewed a new tool called TPS (Tweet Positioning System) that will let users geographically track conversations.

Chris Wilder of the Valley Medical Center Foundation showed how they use social media to raise awareness and funds for a public hospital. This includes a blog called The Wilder Side of Health, and special projects like Give a Booster Shot. Their biggest success was using these tools in support of a $840 Million bond initiative. It passed in 2008 with 78% of the vote.

Bryan Vartabedian, MD a pediatrics physician and popular blogger discussed how to create a personal voice online. He offered a clinical viewpoint that is relatively rare in social media.

Nick Dawson of Bon Secours Health System addressed the cultural / organizational issues of launching a social media program, and the tools he built to track ROI. His presentation and notes are here.

And that was just the first day. Unfortunately I couldn’t make it back for the rest of the conference which included Jamey Shiels of Aurora Health Care, Ryan Squire of Ohio State University Medical Center, Janice Nall of the CDC, Phil Baumann and many others.

The presentations confirmed that social media in a health care / hospital setting provides benefits to the organization – customer service, community outreach, and even increased revenue. I look forward to seeing what’s been accomplished by next years conference.

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2 Responses to Notes from the ALI Conference

  1. I loved the games from Humana….very nice. Need to get on board with ideas like this. Thank you for posting your notes for those that are not able to travel. Nicely done.

  2. Ed:
    Thanks so much for posting the link to the Tweet Positioning System (#TPS). We’ve gotten a lot of traffic from this post! Great meeting you in DC; looking forward to staying in touch.

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