Comments on: Hospital Crisis Communications and Social Media

By: Using Social Media for Crisis Communication

Using Social Media for Crisis Communication — Thu, 28 Apr 2011 22:02:35 +0000

[...] I’m reminded of an article I read some time ago on Ed Bennett’s blog. Ed had detailed an example of how Innovis Health in Fargo, North Dakota used social media in it’s crisis communications [...]

By: 1Call Integrating Social Media with RED ALERT Notification System « 1Call, a Division of AMTELCO

Mon, 14 Jun 2010 20:02:15 +0000

[...] Social Media has been used in the past to keep people informed during events. As an integrated part of RED ALERT, administrators can use RED ALERT as a single point to post messages or share information with Social Media outlets such as Twitter and Facebook as well as send messages to traditional communication devices. Integrating Social Media with traditional platforms will help our hospital customers communicate with many more people than in the past. Now, events such as changing weather conditions, flu season information, disasters, health news, wellness class information and emergency room wait times can be handled by RED ALERT and the Social Media integration to get information to anyone that wants it, and from whatever source they choose to receive it from. [...]

By: susan

susan — Fri, 19 Feb 2010 23:33:59 +0000

thanks for these valuable insights . Was wondering about the role of Innovis website during this time. Was it not able to broadcast sinilar updates and information or was this a tech limitation of their site to do ‘real – time’ communcations?

By: Social Networking in Healthcare | Healthcare Blog

Social Networking in Healthcare | Healthcare Blog — Thu, 14 May 2009 15:02:26 +0000

[...] · What are other companies doing? [...]

By: Amy Dawson

Amy Dawson — Wed, 29 Apr 2009 19:14:11 +0000

Great post, Ed. I’m sure this will help hospital mar/comm staff prove the value of HCSM to internal audience who might be skeptical. The flu epidemic is helping to reinforce the value of social media, too.

By: How’s Your Crisis Communication Plan? « Wide Angle Communications’ Weblog

Wed, 29 Apr 2009 07:35:15 +0000

[...] posting on the Found in Cache blog explains how Innovis used blogging and Twitter to keep the community, media and staff informed [...]

By: Kris Olson

Kris Olson — Thu, 02 Apr 2009 16:28:28 +0000

Greetings from the flood zone!
Yes, Innovis Health was planning a social media campaign – but this disaster accelerated our process. We are lucky enough to have Carol Russell and her crew as a partner so we literally had it up and running with 8 hours of notifying her. This communication tool has proved to go beyond our initial goal of trying to reach the media -

By: Carol Russell

Carol Russell — Thu, 02 Apr 2009 16:22:34 +0000

Interesting comments! Yes, social media is such an essential – and all too often overlooked – component in today’s crisis communication planning. I think an important point to mention is that the quick launch of this effort was helped tremendously by the highly trusting nature and strong partnering of our client. Being able to make decisions quickly and keep information flowing openly kept things moving when time was precious. While the essence of social media in a situation like this tends to be discussed in terms of its communications benefits, I also think it’s really about relationship building – with employees, patients and the community at large. We have been truly honored to work with Innovis on such an important effort.

By: Meredith Gould

Meredith Gould — Thu, 02 Apr 2009 12:18:48 +0000

So glad you wrote and posted what looks like one for the books equal to and in some ways better than the Tylenol crisis communications case study from yesteryear.

By: Ed Bennett

Ed Bennett — Wed, 01 Apr 2009 20:08:57 +0000

Thanks for the feedback. I’ve emailed Carol and invited her to jump in and comment – but she’s a bit busy right now It sounds like things are getting better for Fargo, but it will certainly be a while before they are back to normal.