Two of my favorite Twitter folks chatted yesterday on Blog Talk Radio. Dr. Bryan Vartabedian was interviewed by Greg Masters and discussed physician involvement with Social Media. It was an informative conversation and worth an hour of your time.
Towards the end of the interview Bryan talked about hospital use of social media and referenced this chart:
Commenting on the leveling trend line, he suggested that “irrational exuberance” was a reason for the rapid growth this Spring.
I’m sure that’s part of the reason, but another factor is the conservative nature of most hospital management, especially in marketing and communications departments. The early adopters were different. They moved quickly, set up social media accounts and experimented without the usual resistance to new ideas.
The second wave of growth will be slower, but I think it will continue for many years. After all, some hospitals didn’t get a web site until 2005 or later, five years after most organizations were on-board. Let’s hope that social media adoption goes a bit faster.