I’m usually frustrated by surveys in our industry. They always seem to the miss the specific questions I care about. Acsys Interactive is taking a different approach - inviting Hospital / Healthcare professional to submit their own questions. From their blog:
Welcome to the birthplace and home of what we believe to be the first ever Hospital Industry Crowdsourced Survey of Digital, Integrated and Emerging Marketing! If you are a marketer or technologist in the hospital industry, you understand the importance of benchmark data to your peers and executives. Hospitals compare themselves on everything, using the data to stay abreast of their performance, competition and customer behavior, and to inform their investments. In the emerging world of digital marketing and technology, benchmarks are often elusive, outdated, expensive or irrelevant to your specific needs. We would like to work with you to change that.
I’ve added a few questions around hospital use of social media. To add yours, just go here and put it in the comments.
What do you think of this approach?
