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Price Waterhouse Coopers has a new research document called – Social media “likes” healthcare, From marketing to social business.
(PwC download page)

It’s based on:

• A survey of 1,060 consumers by their Health Research Institute
• A survey of 124 health industry executives – members of the eHealth Initiative foundation
• 30 in-depth interviews with industry executives (including Lee Aase, Kathryn Armstrong, Brad Crotty, MD, Josh Goldstein, Vince Golla, Brad Herrick, Richard Hutsell and myself)
• Three case studies, including one with Texas Health Resources
• Monitoring of industry and consumer health related social media activity

The results are interesting:

• One third of consumers now use social media sites for health-related activities
• 40% of consumers have sought out reviews of treatments, physicians, and other patient experiences
• 45% of consumers say information from Social Media sources would affect their decisions
• 73% would welcome social media based tools like make an appointment, or ask a question – but expect a quick response
• 54% are comfortable with their doctors using online physician communities for advice related to their health situation
• Consumers are significantly more likely to trust social media  information from their doctors or hospital, less likely to trust insurers or drug companies

I’d like to see the actual survey questions before passing judgement, but it appears consumers are getting comfortable with Healthcare Social Media.

(but you already knew that)

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An amazing story – I’m so proud to be part of this organization.

This video tells the story:

More background

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A Google Map using data from the Hospital Social Network List. Filter by hospital type, and drill in for detail on each hospital. You can also use it full-screen

A big thank you to Silja Chouquet (@whydotpharma) for setting up this map.

View U.S. Hospitals with Official Social Media Accounts in a full screen map

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Why you are seeing censorship banners today:

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Presentation by Sharon Boston and Ed Bennett

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