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Where’s Your Hospital?

by Ed Bennett on December 4, 2011

in Uncategorized

A Google Map using data from the Hospital Social Network List. Filter by hospital type, and drill in for detail on each hospital. You can also use it full-screen

A big thank you to Silja Chouquet (@whydotpharma) for setting up this map.

View U.S. Hospitals with Official Social Media Accounts in a full screen map

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American Censorship Day

by Ed Bennett on November 16, 2011

in Uncategorized

Why you are seeing censorship banners today:

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Fall Mid-Atlantic PRSA Presentation

by Ed Bennett on November 3, 2011

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Presentation by Sharon Boston and Ed Bennett

PRSA – How to Create Videos to Benefit Your Strategic Goals

View more presentations from Ed Bennett

Links and Resources

Dozer’s pages
umm.edu/dozer

facebook.com/dozerthedogfanpage

Hey! My Doctor Is On TV
umm.gd/MyDoctorOnTV

UMMC YouTube Channel
www.youtube.com/ummc

Maryland Health Today videos on umm.edu
umm.gd/MHToday

CDC Public Health Image Library
phil.cdc.gov/phil/

The Hospital Social Network List
ebennett.org/hsnl

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Note – the following essay was included in Mayo Clinic Social Media Residency Handbook 

My passion for social media was sparked by two events separated by ten years.

How It All Begins

In the late 1990’s, back when the commercial web began, I helped dozens of organizations develop their first web presence.

Many business leaders understood the radical changes a web site could bring, but they were in the minority. Most belittled the idea, sticking with business as usual. (“Our customers use the Yellow Pages.”) Sadly, the most skeptical industry was healthcare. Some major hospitals didn’t have a web site until 2006.

The second event was more personal – watching my daughter grow up as texting, MySpace and then Facebook became the glue holding her friends together. As I explored these services two things became clear and by 2008 I was convinced that:

1. Social media was redefining the web – providing tools people wanted and were using at extraordinary rates. It wasn’t going away and seemed to be in the early stages of something big.
2. Hospitals would, once again, stay behind.

That’s what motivated me in 2009 to build the Hospital Social Network List. A tool for hospital marketing communications (aka, marcomm) folks, it answered the critical management question, “You want our hospital to be on Facebook? Is anyone else doing it?”

Three years later, a significant percentage hospitals are active on social media and we’re just starting to understand the value for our patients, community, and organizations.

These trends are now converging within the healthcare industry:

  1. Workforce demographics – staff who grew up with social media are getting into more senior management positions.
  2. Patient expectations – patients use these social media to connect with hospitals and healthcare professionals for themselves and families.
  3. Patient communities – empowered patients use social media to take charge of their own health and encourage others to do the same.

What can you do to prepare for these changes?

  1. Learn these tools and become comfortable with the communities they build.
  2. Prepare your organization for change. Educate and encourage the participation of your peers and management.
  3. Healthcare has hundreds of topics/areas, what’s your special interest? Find your niche and become knowledgeable and passionate.
  4. Build a network of trusted colleagues beyond your organization. Share ideas, answer questions, and don’t be afraid to ask for advice. (You are always welcome to call me – the telephone is still my favorite social media tool)

But most of all – have fun! There’s a reason 800 million people use Facebook

 

(photo credit – How It All Begins, by Greg Fallis)

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Three years later

by Ed Bennett on October 27, 2011

in Uncategorized

Three years of hospital list data summed up in two charts. Any questions?

(Thanks to Josh McColough for the graphs)

 

 

 

 

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Mayo Ragan 2011 Health Care Social Media Summit

by Ed Bennett on October 18, 2011

in Uncategorized

My presentation for the conference – Links and resources below.
Your comments and feedback are welcome.

Resources:
University of Maryland Medical System Fundraising – Dozer the Dog

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Meet Virna Elly, Patient Advocate

August 15, 2011

I’d like to introduce you to Virna Elly – a transplant patient, diabetic and passionate patient advocate. I met her last week and was impressed with her background, knowledge and communication skills.  Virna has applied for a scholarship to the Mayo Clinic Social Media Summit. If you have a moment, read her essay and give it a “I like This” or [...]

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Dartmouth-Hitchcock Social Media Tips for Employees

August 11, 2011

I like this employee training video from Dartmouth-Hitchcock – it’s just the right mix of humor and message.

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Presentation at SINI

July 21, 2011

I presented at the  Annual Summer Institute in Nursing Informatics this morning to a great crowd of Nursing Informatics professionals. Presentation, resource links, and discussion can be found at – ebennett.org/sini

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June 2011 – Big List Update

June 11, 2011

Just posted the June 2011 update to the Hospital Social Network List This is a big update with over two hundred new Facebook accounts (and thank you to Ubicare for sharing their Engagement Chart data with me) We are now at: 1,188 Hospitals total 548 YouTube Channels 1018 Facebook pages 788 Twitter Accounts 458 LinkedIn Accounts [...]

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