From the category archives:

Hospitals

Heads up - The Hospital Industry Survey of Digital, Integrated and Emerging Marketing is now ready for your input.  This survey has been in development by Acsys Interactive for several months,  and was completely crowdsourced by U.S. hospital marketers, web managers and communications experts.

It’s a survey that asks questions we care about – because we built it.

Link to Survey

More info from their blog

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This past December, Chris Quigley found himself laid up in King’s College Hospital, London. Flat on his back and with plenty of time to think, he realized that many things about his care could be better.

He wasn’t complaining, but did see opportunities for improvement. Unlike most hospital patients, he didn’t just say something to hospital  staff, or fill out a suggestion card. Chris decided to get the community involved. With a laptop and WiFi access at his hospital bed, he created a Web site called  Help Us Improve Kings The site uses a platform called DelibDialogueApp, from a company he founded.

From the Home page:

Help us improve King’s College Hospital!

If you’ve got an idea – add it!  Or look around and rate / comment on other people ideas!

This site’s been set up to enable patients, employees, and visitors (family/friends of patients) to help share ideas of how to improve King’s College Hospital.

King’s is undoubtedly a great hospital doing great work – however all organisations can improve, and the best people to help King’s to improve is US – the people who interact with King’s on a daily basis.

He also shot this video and posted it on YouTube:

Now to be honest, after an initial flurry of activity, the conversation has stopped. About a dozen suggestions were submitted and most had only a few comments. There’s been no discussion since January in spite of coverage from Wired and the BBC. That’s the nature of Web 2.0 tools. Quick to create and easy to launch,  many will fade away but some will take off.

But here’s the question to consider – How would your hospital react if one of your patients did this?

UPDATEGarrick pointed me to an impressive site from BJC HealthCare called Make Medicine Better.

Check out the Share Your Ideas section for active and frank discussions on efficient care, expensive ER visits, CT Scan risks , health reform,  and many more.

This is how it should be done.

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Meet the Experts – Profiles of Hospital Social Media Managers

Over the past year, I’ve met dozens of hard-working people pioneering Social Media use for their hospitals. Despite similar challenges, they’ve built successful programs and have a great deal of knowledge to share. This Q and A series will introduce you to a different professional each week.

Our first interview is with Brenda Finkle, who is the Director of Corporate Communications at Norman Regional Health System in Norman, Oklahoma.  Brenda has been with Norman for 3 years, and oversees the internal and external corporate communications for the three hospital system. [More after the jump...]

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I attended the J. Boye conference last week, and participated in the eHealth track. My presentation covered three areas:

1. How I explain Social Media to my colleagues at the Hospital

2. Our experiences with YouTube, Twitter and Facebook

3. The best practices at other hospitals.

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250 Hospitals Now Using Social Media Tools

by Ed Bennett on May 3, 2009

in Hospitals

A big batch of updates this week.

Stats and Graphs

Stats and Graphs

We now have 250 hospitals on the list!

  • 160 on Twitter
  • 131 on YouTube
  • 94 on Facebook
  • 24 using Blogs

I wonder if any the newcomers were motivated by the Swine Flu crisis, and were looking for better communications tools.

Here’s the latest additions:

Anne Arundel Medical Center Annapolis, MD  on Twitter

Blythedale Children’s Hospital Valhalla, NY  on Twitter

Bradley Hospital East Providence, RI   on Twitter

Children’s Hospital Denver, CO   on Twitter

Christus Health, Irving TX,  – on Twitter, YouTube and a Blog

Emory Univ – Wesley Woods Center Atlanta, GA on Facebook

Emory Univ – Orthopaedics & Spine Hospital Atlanta, GA on Facebook

Emory Univ – Hospital Midtown Atlanta, GA on Facebook

Hasbro Children’s Hospital Providence, RI  on Twitter

Methodist Medical Center Peoria, IL   on Twitter

National Rehabilitation Hospital, Washington D.C. on Facebook

Newport Hospital Newport, RI    on Twitter

North Kansas City Hospital North Kansas City, MO   on Twitter

Northern Arizona Healthcare Flagstaff, AZ    on Twitter

Parkland Memorial Hospital,  Dallas, TX   on Twitter

Rhode Island Hospital Providence, RI  on Twitter

Scottsdale Healthcare, Scottsdale, AZ on Twitter

Southcoast Health System New Bedford, MA   on Twitter, Facebook and Youtube

St. Luke’s Regional Medical Center Boise, ID   on Twitter

Texas Health Resources, Arlington, TX on Twitter

The Miriam Hospital, Providence, RI on Twitter

War Memorial Hospital, Sault Ste. Marie, MI on Twitter

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Twitter continues growth with Hospitals

by Ed Bennett on April 8, 2009

in Hospitals,twitter

Here’s an updated chart showing the number of Hospital Twitter Accounts vs. YouTube. The old chart was getting picked up on several blogs.

As of April 4, 2009, there were 132 Twitter accounts vs. 126 on YouTube.

As of April 19, 2009 there were 140 Twitter accounts vs. 128 on YouTube

As of May 25, 2009 there are 201 Twitter accounts vs. 135 on YouTube

hospital_twitter_youtube_2009_05_25

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Hospital Social Media Update – April 4, 2009

April 4, 2009

April 4, 2009 Update to Hospital Social Networking List. Now tracking 216 Hospitals on 126 YouTube Channels, 83 Facebook pages, 132 Twitter Accounts and 23 Blogs

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Hospital Crisis Communications and Social Media

April 1, 2009

Innovis Health in Fargo, North Dakota is using social media tools (a blog and Twitter) for crisis communications.

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206 Hospitals using Social Media – What’s Next?

March 19, 2009

206 Hospitals using Social Media – What’s Next?

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The Top Ten Hospitals on Twitter

March 17, 2009

The Top Ten Hospitals on Twitter

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