Comments on: Not All Bing.com Traffic is Created Equal http://ebennett.org/bing/ Social Media resources for health care professionals from Ed Bennett Tue, 15 May 2012 19:26:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Larry Ricci http://ebennett.org/bing/comment-page-1/#comment-1666 Larry Ricci Thu, 30 Jul 2009 13:28:02 +0000 http://ebennett.org/?p=832#comment-1666 Thanks Ed. This is really interesting, and I think use of search listings in news portal outlets is something we should watch carefully. While only a fraction of the people who were reading about N Korea clicked through actually had pancreatic cancer, I bet this group included every one of them that did have pancreatic cancer. People with pancreatic cancer are interested in N Korea too. While the % of relevant queries is low, the absolute number of relevant queries delivered by this channel was probably high. I would expect relevant searches from Bing to include only the Bing market share of people searching. The rareness of "Pancreatic Cancer" is not the key issue- all long tail searches are rare. I wonder if use of long tail search terms in new articles can be exploited in any way?? Larry Ricci Thanks Ed. This is really interesting, and I think use of search listings in news portal outlets is something we should watch carefully.

While only a fraction of the people who were reading about N Korea clicked through actually had pancreatic cancer, I bet this group included every one of them that did have pancreatic cancer. People with pancreatic cancer are interested in N Korea too. While the % of relevant queries is low, the absolute number of relevant queries delivered by this channel was probably high. I would expect relevant searches from Bing to include only the Bing market share of people searching.

The rareness of “Pancreatic Cancer” is not the key issue- all long tail searches are rare. I wonder if use of long tail search terms in new articles can be exploited in any way??

Larry Ricci

]]> By: Meredith Gould http://ebennett.org/bing/comment-page-1/#comment-1657 Meredith Gould Wed, 29 Jul 2009 00:51:49 +0000 http://ebennett.org/?p=832#comment-1657 Like the way you've clarified "real" search traffic, viz., a visitor who is actively searching. Once again, albeit in a different context/conversation, engagement is a significant feature -- or should be when we're defining success. Like the way you’ve clarified “real” search traffic, viz., a visitor who is actively searching. Once again, albeit in a different context/conversation, engagement is a significant feature — or should be when we’re defining success.

]]> By: Ed Bennett http://ebennett.org/bing/comment-page-1/#comment-1656 Ed Bennett Wed, 29 Jul 2009 00:20:05 +0000 http://ebennett.org/?p=832#comment-1656 Warren, Thank you for the complements - of course we are always trying to get high organic rankings. What's interesting is the disconnect between real search traffic and what happened here with Bing. First of all, pancreatic cancer is a relatively rare condition. There are simply not that many people searching for information on this condition. (at least compared to breast cancer, lung cancer, or several others) Secondly - our number #1 ranking is for a fairly obscure, long-tail search. We do not rank #1 for more common searches like "pancreatic cancer", "pancreatic cancer treatment" , etc. That's why this traffic stood out as an aberration. On a normal day we might get one (1) visitor who searched for "stages of pancreatic cancer" - on this Sunday we got 6,000. Warren,

Thank you for the complements – of course we are always trying to get high organic rankings.

What’s interesting is the disconnect between real search traffic and what happened here with Bing. First of all, pancreatic cancer is a relatively rare condition. There are simply not that many people searching for information on this condition. (at least compared to breast cancer, lung cancer, or several others)

Secondly – our number #1 ranking is for a fairly obscure, long-tail search. We do not rank #1 for more common searches like “pancreatic cancer”, “pancreatic cancer treatment” , etc.

That’s why this traffic stood out as an aberration. On a normal day we might get one (1) visitor who searched for “stages of pancreatic cancer” – on this Sunday we got 6,000.

]]> By: Warren Allan Johnson http://ebennett.org/bing/comment-page-1/#comment-1655 Warren Allan Johnson Wed, 29 Jul 2009 00:00:24 +0000 http://ebennett.org/?p=832#comment-1655 The real success illustrated by this surge came quietly months ago when your content and other efforts caused the Cancer Center's web page to be top ranked for these keywords. These might not be engaged visitors on this particular Sunday, but there are likely plenty of engaged visitors finding you the rest of the week. The writers and webmasters deserve a pat on the back for that unsung effort. Good work, guys. The real success illustrated by this surge came quietly months ago when your content and other efforts caused the Cancer Center’s web page to be top ranked for these keywords. These might not be engaged visitors on this particular Sunday, but there are likely plenty of engaged visitors finding you the rest of the week. The writers and webmasters deserve a pat on the back for that unsung effort. Good work, guys.

]]> By: Ed Bennett http://ebennett.org/bing/comment-page-1/#comment-1654 Ed Bennett Tue, 28 Jul 2009 23:47:38 +0000 http://ebennett.org/?p=832#comment-1654 Tom - very true. Fortunately, I think this is rare, and the vast majority of our search referrals are legit. Tom – very true. Fortunately, I think this is rare, and the vast majority of our search referrals are legit.

]]> By: Tom Stitt http://ebennett.org/bing/comment-page-1/#comment-1652 Tom Stitt Tue, 28 Jul 2009 23:26:49 +0000 http://ebennett.org/?p=832#comment-1652 The classic definition of "organic" search results may need to be modified if use of saved Microsoft Bing searches becomes the norm in mass media online news reporting. The classic definition of “organic” search results may need to be modified if use of saved Microsoft Bing searches becomes the norm in mass media online news reporting.

]]>