Sunday, August 29, 2010

Is Your Hospital Blog Blocked by Websense?

by Ed Bennett on August 29, 2010

in Best Practices

It’s possible.

Websense is a Web filtering tool used by many large organizations. It lets management control employee access to web content based on category definitions provided in a Websense database.  There are over 150 categories, and each Websense client can choose what to block and what to allow.

Make sure your site is in the right category, since being in wrong group could limit your visibility.

A recent check of 85 hospital blogs found the following Websense  groupings:

  • 44 – Health
  • 16 – Uncategorized
  • 14 – Blogs and Personal Sites
  • 3 – Social Networking
  • 3 – Business and Economy
  • 2 – Educational Institutions
  • 1 – Society and Lifestyles
  • 1 – Sports
  • 1- Traditional Religions

The 17 hospital blogs categorized as “Social Networking” or “Blogs and Personal Sites” could have a problem. Some Websense clients block that group for productivity reasons. Note – Almost all of these hospitals used free hosting services from Blogspot, Typepad or WordPress, and had sub-domain URL’s of these services. (For example, innovishealth.wordpress.com)

Fortunately, you can request a category change in two ways:

1. If your organization uses Websense,  sign up for a Support Account and use the Site Lookup tool. This tool will let you check sites and suggest changes.

2. If you are not a Websense customer, then send them an email at suggest@websense.com

Ed’s recommendations:

1. Check your Websense category at least once a quarter – make sure there are no surprises.

2. Get your own domain name, and don’t use the free blogging services. That gets  you automatically grouped as a “Blog and Personal Site”

3. Be proactive for others – if you see a site blocked because it’s in the wrong category, suggest a change. It helps everyone.

Wondering about your hospital blog? Check the list here – The Hospital Blog Websense List Note – link goes to .xls Excel file. Use right-click “save as” to download


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August 2010 List update

by Ed Bennett on August 29, 2010

in List Update

The big Hospital Social Networking List has been updated, and we are now at:

825 Hospitals on:

  • 391 YouTube Channels
  • 631 Facebook Pages
  • 634 Twitter Accounts
  • 87 Blogs

A total of 1,743 hospital social media sites.

I’ve also updated the Twitter stats and Blog list.  YouTube and Facebook stats are still available from July 2010.

Other notes – New York now has the most hospitals on the list with 94 entries, California is second with 53. This is because of hard work by W. Brad McCrudden, Communications Specialist at the Healthcare Association of New York State.

The number of Blogs has decreased, from 99 to 87.  I removed ones with no updates in the past six months.

Finally, I’ve started gathering LinkedIn data.  If you manage a Hospital LinkedIn account, let me know by email

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